
Coming to somewhere near you: 20 Cities on every continent through June, July and August 2012.

Steve says that these experiences have caused him to look at BPM in a remarkable way. As the catalyst for global transformation BPM and process excellence is the means to realign our organisations on behalf of its employees and customers to achieve spectacular results.
If you’d enjoy sharing some of the insights and the secrets of 21st century organisation success you will enjoy his columns.
Successful Customer Outcomes:
http://www.successfulcustomeroutcomes.net/
BPGroup:
http://www.bpgroup.org
Over the following weeks we will delve into each area and I will provide examples and case studies of each aspect of this Copernican shift.
The Focus has shifted from Inside-Out to Outside-In | |||
Industrial/Information Age | Customer Age | ||
People | Silo’s | Multi functional | |
Specialist | Multi skilled | ||
Isolated | Relationships | ||
Awards – Time served | Awards – Value Created | ||
Autocratic | Dynamic (to suit the needs) | ||
Processes | Doing things right | Doing the right things and doing things right | |
Manufacturing mindset | Customer Experience | ||
Tasks/Activities and Outputs | Outcomes and SCO’s | ||
Stocks | Flows | ||
Products | Services | ||
Left to Right, Top to Bottom | Customer Centric | ||
IT | Algorithmic | Heuristic | |
Hierarchical | Hyperlinked | ||
Analytical | Understanding | ||
Ownership | Access | ||
Strategy | Top Down | Inclusive | |
Structured and Rigid eg 5 yr plans | Agile and Adaptive | ||
Tablets of stone | Continual Alignment to SCO’s | ||
Market/product focus | Customer/expectation focus | ||
Customers | Uninformed | Prosumer | |
Loyal | Promiscuous | ||
Forgiving | Rebellious | ||
Locked-In | Demand Flexibility | ||
Compliant and managed | High Expectations and fickle | ||
Single channel | Multi channel | ||
(c) 2012 Steve Towers |
Next week we’ll start by reviewing the Customer Aspect
Join us at the CPP Master Class London http://londonmasters2012-estw.eventbrite.com
Highly recommended for any conference the next in the global series Europe with London in April. You can review that event here: http://bit.ly/PEXLondon2012
The following is Steve Towers presentation which examines how some organisations seem to defy the recession and achieve ongoing success for their customers, employees and shareholders.
It looks like magic until you know the trick!
In our training, coaching and consultancy we encourage Certified Process Professionals and CPP Masters to relate this message of transformation in a constructive practical way. It is what makes the difference when you are doing it in your organisations for real.
Part of my personal inspiration comes from someone who relates ideas phenomenally well, and gives us the means to do it ourselves.
That person – Nancy Duarte.
This ten minute video will, if you give yourself permission, change the way you relate your ideas and create success forever.
The BP Group is 20 years old in September. Over the last two decades people who have participated in our training and consultancy and have captured some of my comments. There are over 200, many clearly inspired by my heroes ‘giants’ in business and life. The list here are the ones most often referred back to me 🙂
How much do you need to know, to know you know, you know enough?
The Customer Experience is the process (Steve Jobs)
If things are changing faster outside than in, you will fail.
You don’t have a choice about where to start. You can only start where you are now!
Are you aligned to Successful Customer Outcomes (SCO’s)? Or are you just moving the chairs on the deck of the Titanic?
If you do not know who your customer is you do not know what you are doing.
Stop managing and measuring outputs. Start managing Customer Expectations and measuring the SCO.
Can your people clearly articulate their contribution to the SCO?
This is a once in a 600 year thing. The invention of the printing press (1436) and now Outside-In (1997).
Does your technology help with the SCO? If it doesn’t scrap it!
Technology is the emans to the end, not the end in itself. It is just the same with pen and paper.
To link process with performance we need to rethink what we mean by performance.
We shouldn’t keep looking back at the past to define the possibilities for the future.
Does your process start and end with the customer? If it doesn’t you are fixing the wrong thing.
Someone said the Chinese are coming. They are wrong. The Chinese have been and gone. This is what you are left with as a consequence!
Moving Outside-In isn’t a choice. It is a pre-requisite for success in the 21st century.
Are you measuring Activities and Tasks (Inside-Out), or Outputs and SCO’s (Outside-In)?
The only reason a process exists to is to help achieve a Successful Customer Outcome.
Can you connect every single task with the Successful Customer Outcome?
Who pays your salary? Yes it is the Customer.
Check your companys reports. How often is the customer mentioned? If they are not it shouldn’t surprise you that the business is failing.
If you aren’t managing Customer Outcomes you aren’t managing the most aspect of your business.
Look beyond the Output. How does it contribute to the Customer Outcome? If it doesn’t stop producing it.
The customer is not my job? Get Real. The customer is everyones job!
Evolving Outside-In is not a destination. It is a journey.
The process map is not real. It is a collective hallucination.
Steve