Australian and New Zealand organisations are advancing apace with their adoption of the Customer Experience Management Method (CEMMethod). Five new CPP Champions completed Levels 1-8 to gain top notch accreditation into the worlds largest professional customer experience management qualification.
With the financial sector, real estate, non profit and executive leadership companies represented the delegates reviewed Customer centric Strategy, leadership and execution from the Outside-In.
An internationally recognized program with proven track record delivered by been there and done it coaches more than 150 times, in 57 cities with delegates from 108 countries. The program, now in its tenth year, utilizes the BP Groups approaches and framework to help you and your organization win the triple crown â simultaneously reduce costs, grow revenues and enhance service. Producing Immediate and sustainable business results across any industry and sector.
As a delegate and participant this was the best PEX week Australia event to date. Crisp and topical with many excellent speakers and 100% new case studies. Well done to the on the ground team PEX team of Dana Hutchinson and Lisa Ao led by Siobhan Corry.
The event was Chaired by Morgan Jones, Executive Manager at CBA, and Compass Business Club Ambassador.
I will complete a full review in a couple of days once we have the videos in place đ
Meanwhile 24 new Certified Process Professionals completed CPP Level 1&2. That pushes the Australia BP Group CPP registration to over 1,000 individuals and 300+ organisations. If you are in Australia, New Zealand or South East Asia we will be co-hosting with IQPC and the PEX Network another one day Masterclass in October, more details soon.
An internationally recognized program with proven track record delivered by been there and done it coaches more than 150 times, in 57 cities with delegates from 108 countries. The program, now in its tenth year, utilizes the BP Groups approaches and framework to help you and your organization win the triple crown â simultaneously reduce costs, grow revenues and enhance service. Producing Immediate and sustainable business results across any industry and sector.
According to MIT innovation expert and thought leader Michael Schrage, if you arenât asking this question, your strategic marketing and innovation efforts will fail.
In this latest HBR Single, Schrage provides a powerful new lens for getting more value out of innovation investment. He argues that asking customers to do something different doesnât go far enoughâserious marketers and innovators must ask them to become something different instead. Even more, you must invest in their capabilities and competencies to help them become better customers.
Schrageâs primary insight is that innovation is an investment in your client, not just a transaction with them. To truly innovate today, designing new products or features or services wonât get you there. Only by designing new customersâthinking of their future state, being the conduit to their evolutionâwill you transform your business.
Schrage explains how the above question (what he calls âThe Askâ) will incite you and your team to imagine and design ideal customer outcomes as the way to drive your businessâs future. The Single is organized around six key insights and includes practical exercises to help you apply the question to your current situation. Schrage also includes examples from well-known companiesâGoogle, Facebook, Disney, Starbucks, Apple, IKEA, Dyson, Ryanair, and othersâto illustrate just what is possible when you apply âThe Ask.â
Marketing executives, brand managers, strategic innovators, and entrepreneurs alike should understand how successful innovation rebrands the client and not the product. A requisite question for its time, Who Do You Want Your Customers To Become will liberate you and your team from âinnovation myopiaââand turn your innovation efforts on their head.
He argues that asking customers to do something different doesnât go far enoughâserious marketers and innovators must ask them to become something different instead. Even more, you must invest in their capabilities and competencies to help them become better customers.
As we say here at BPM Towers – If you can figure what the right thing to do is you will innovate to do it!
A good read for gaining even more Customer Insight.
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Thank you once again for the truly Copernican learning experience that we had in June. Outside In is immensely appropriate here and so far our executives like the message. Ernst Hertzog, Business Process Engineer | Operations, MEDICLINIC SOUTH AFRICA